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Product launch insight

Great to see the QLD Gov sponsoring young talent to share their startup ideas and product launches at the Sunshine Coast Innovation Centre. @InnovationCentreSunshineCoast KoalaSafe Citizen Wolf Krak Wazlo. #entrepreneurs #innovation

Sunshine Coast Start-up Weekend 2017

Startup weekends are held over 3 days and consist of 54hrs to pitch an idea then collaborate with entrepreneurs and skilled attendees to bring your idea/product to life and hopefully win the final pitch as being a product likely to go to market. This was the first SWE I had attended and joined a group […]

Marketing – Jobs theory

It turns out that people don’t so much buy products; they hire them to perform jobs in their lives. Consumers pull brands into their lives to address circumstances in which they need some help to resolve a struggle or fulfil an aspiration—to make progress. Consequently, for marketers to develop successful innovations, they need a deep […]

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