Its not a new phenomenon but it is becoming increasingly popular and sometimes essential for new ventures to gain the capital needed to bring a concept to reality. It offers the backers/supporters a discount on the final goods/service or other perks as described in the pitch, and it provides the funds the business needs to deliver their value providing product. When it works its a win/win. A successful crowd funding campaign really relies on a great marketing drive to express your compelling message and inspire the supporter to take action and make a donation.
Crowdfunding.com have put together a graphic comparing the top crowd funding sites along with their benefits and fees.
Popular crowd funding sites include: