What drives successful marketing?

authenticityWhat are the key drivers to marketing success? Is it your product? Is it a user friendly visually appealing website? Is it your unique skills or customer service? Is it your story, the reason you decided to go into business? Or is it the way you communicate your goods and services that resonates authenticity to the market while providing a glimpse of how the product can offer inspiration to the individuals life?

I would suggest all of the above are important but the number one that will cut through the most is authenticity. Being authentic and truthful can be smelt a mile away. Your clients/customers can feel this communication, it travels further and goes deeper than any words or pictures can do. It is a pure harmonic that communicates to ones subconscious and soul. We have all felt it when someone is saying something that is not true or misleading in some way. You pretty much just know because it does not resonate and you loose interest. But if a communication is from a place of authenticity, one of truth and inspiration, you feel that too, and you want a piece of it!

Promoting a product should be an easy process if you are putting the messages in front of the right target market and you are providing an offer that has undeniable truth and value. The best way to do this is to just be you. Don’t make any offer you are not completely satisfied with and never try and manipulate towards a sale. Truth is the cream that always rises to the top and it can be smelled miles away.

If you do require assistance formulating compelling messages to communicate your truth and promote your product, check out the PDF’s on messaging in the SEM shop

Happy Marketing 🙂

authenticity to be true and be seen

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